Fitbit's moving away from a simple step counter into health coaching as it faces competition from the Apple Watch

Fitbit

• Fitbit has a plan to help it stay relevant as it faces more competition from companies like Apple and Garmin. 
• It's launching Fitbit Care, a health platform that combines coaching, virtual care, wearable devices, and self-tracking to help employers' and health plans' employees and members get healthier. 
• For now, the program is just for consumers whose employers, health plans, or health systems opt into it.

Fitbit is making a move to become more than just a fitness device at a time when wearable competition is fierce. 

The company on Wednesday announced the launch of Fitbit Care, a health platform that combines coaching, virtual care, wearable devices, and self-tracking.

See the rest of the story at Business Insider

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