Thursday, 12 February 2026

The booming business of public breakups

Broken red heart between two forks with money falling.

From Lane Denbro's vantage point in the open kitchen of the trendy restaurant where he worked, it was hard to tell which was causing the couple more pain: the spicy food… or the unfolding break-up.

"They were ordering all of the spicy dishes on the menu, and so I just remember thinking that it must add so much intensity to what is already an intense conversation about whether or not we're going to break up," Denbro tells me.

Denbro, then a line cook working the wok and the fry, saw the couple growing more frustrated with each other throughout their meal. By the time they left the table, Denbro says, they decided to call it quits.

The public, or quasi-public, break-up is its own storied genre. It's inspired some of the best scenes in great movies: The infamous "Legally Blonde" restaurant meltdown, or Mark Zuckerberg not realizing he's getting broken up with in "The Social Network" (Joe Cammarata, the co-owner of bar Tall Order, which took over the space in Somerville, MA, where that scene was filmed, says there's been at least one breakup in the bar since they opened in March). If you've decided it's time to part ways, a public end can sting; sobbing at a coffee shop or park isn't pleasant for anyone. Of course, ending things in public has its uses, especially if you're worried about a partner's reaction to pulling the plug.

If anything, public breakups might become more common. As homes get smaller, rents rise, and roommates abound (including ones you're related to: 18% of 25- to 34-year-olds live with their parents), you don't want to have to move out of a now-cursed space or have your parents asking what's wrong. I once heard that a New York edict is never to break up with someone at your apartment: Chances are it's small, and afterward every tiny crevice — or the dent in your cheap Ikea couch — will remind you of your ex.

"I think public breakups are as common as they've ever been, but they might've been amplified through social media, which creates the illusion that public breakups are a thing," Julie Nguyen, a certified dating coach at the Hily dating app, says. "In Gen Z, it can be uncomfortable to break up, and a public setting can often be used as a way to emotionally manage the intensity by not giving the person an opportunity to crash out."

For the bartenders, back-of-house workers, and servers helping people navigate their "it's not you, it's me" speeches, that's spawned its own mini break-up economy.

"If you're going through a breakup, make sure to tip well, because the service staff in the back of house, we're going to try to support you however we can," Denbro says.

The art of the public break-up

Getting into a relationship is an investment. Back in 2024, I calculated the cost of getting a successful relationship off the ground and found that singles had to pony up around $650 to move forward with their matches. Climbing out of a relationship is similarly costly — especially if you cohabitate. The cost of the singles tax — how much more solo renters pay annually to live alone compared to couples — is above $7,000. Even if you don't live with that formerly special someone, you are likely to incur some costs from a breakup, especially if you've been divvying up various costs. That begets another economic question: Who pays in a public break-up?

Emma, a bartender at Ethyl's — a New York City bar listed as one of the best spots in the city to break up — witnessed a couple come in on a packed Saturday night. The woman turned to her then-boyfriend and asked him why she had caught him kissing her male best friend. Then, she threw his phone to the ground. The now-ex-boyfriend quietly paid for their margaritas. Bela, another bartender at Ethyl's, says that one-half of a Gen X couple came in already drunk, and the couple split up on the spot over her drinking. When the inebriated member of the defunct twosome went to pay, her debit card declined. The now-ex-boyfriend there ended up paying and tipping well.

Gabrielle Macafee, a 30-year-old chef and writer, has witnessed the higher-end version of a public split. She was working at a small tasting menu restaurant in Brooklyn when a "morose" couple came in. As their conversation grew more emotional, the staff took notice. Halfway through the $130 tasting menu, the man stood up and left.

"My teammates and I were like, wait, how do we handle this? He's gone. You can only hold the food for so long," Macafee says. Eventually, the woman left behind said she'd just pay for both meals. "We offered to send her the rest, but obviously, she just wanted to get out of there as soon as possible."

There is also an art to choosing where to have the public breakup, if it must be done outside the comfort of your home. Macafee thinks somewhere that's a step above a dive bar in a neutral neighborhood — one that's mutually convenient, but not a place you frequent — is an ideal spot.

"I wouldn't recommend choosing a place that's in your neighborhood or a spot that you visit," Nguyen, the dating coach, says. "You don't want either of you to feel dread going back, or tie bad memories to a spot they love. A neutral, quiet outdoor setting is the best play."

While it's good advice, it can also make for breakup patterns. One Business Insider editor recalled getting dumped by three separate paramours at the same park in Chicago. There are also a few common signs that your bar or restaurant outing might not end with an intact relationship. Denbro, the former line cook, says that one tell-tale sign that things were not going well was when a couple kept changing their order, or when one half of the couple decided after the fact that they wanted something different. Duplicative orders — like each ordering their own appetizers and entrées at the family-style restaurant — were also a tip off.

At one breakup that Macafee witnessed, the duo had different wines, perhaps marking the end of the conviviality that would lead you to split a bottle with a lover. AB Soria, a general manager of a restaurant in Chicago who's worked in the industry since 1995, tells me that if you're planning on ending things, a seat at the bar is the way to go.

"If you're going to sit down at the table, I just feel like that's kind of cruel. Because then it's you're anticipating having a dinner and spending time there — and then to get broken up with, and then you're just stuck sitting there — is horrible," Soria says. "At the bar, at least, I feel like there's more of an ability for the bartender to see what's going on, and then also make sure that whoever's left at the bar is OK."

Timing is another complicating factor in the art of the public breakup. There's what's colloquially known as "breakup season," the time around the end of the year when folks take stock of what they want and don't want. That can align with what dating coach Amy Nobile Messing says is generally a pivotal time in a relationship: The three-month mark is decision time. If you participated in a late-summer, early-fall tryst, your time might be up come years' end. Messing says she's coached many people to break up in a coffee shop — she feels like there's less pressure there.

"Here's the thing — unless it's a total shock — usually it's not a shock, usually it's like, 'Things haven't been great. I really think we should talk and meet at our coffee shop'," Messing says. "There's already an energy of separation, and so it just lends itself to paying separately."

How to heal a broken heart (or wallet)

Ironically, some of the impetus for a public breakup might be financial.

Christine Hargrove, a clinical assistant professor at the University of Georgia and the assistant director of the university's Love and Money Center, says that daters are increasingly comingling their finances without a set structure in place — they may not have the formality of a shared bank account, but are informally splitting expenses like rent and food. That makes sense in our increasingly costly times. The downside, though, is that a breakup can feel even more heightened in those situations. Disentangling shared finances — even those informal ones — can feel like a threat, Hargrove says.

"People get really emotional when they feel financially threatened. Frankly, people can behave in unexpected ways when they're experiencing that level of threat," Hargrove says. That can lead to a public uncoupling, where folks hope to leverage social norms to head off more intense emotional reactions.

There is some good financial news: Messing says break-ups shouldn't be costly. If you have to take it outside, she advises against ordering food. But if you do crack open the menu, avoid anything fancy.

"You don't want to be eating a crab claw when you're breaking up. You don't want to have a mouthful of shrimp," Messing says. If you have to eat, maybe get a muffin or something you can nibble on — nothing too involved. Get a to-go cup, and try to keep the spending to around $5 to $10.

"I really think it should be minimal spending. I think it should be coffee. I think it should be maybe one drink," Messing says. "It should be commensurate with what's happening, and what's happening is the end of something."

That's a spot of good wallet news for those ending their relationships. And, emotionally, there is a light on the other side of the public break-up tunnel. Macafee, the chef and writer, loves to frequent her favorite neighborhood diner. Over the summer, she found herself there, getting broken up with.

"This little doowoop song comes on, and I've never heard it before, but it was like, 'Breaking up is hard to do.' It was just that line over and over and over again," she says. "And then I was trying not to laugh at the irony that that was playing in my little diner that I love so much as this woman is eviscerating my heart."

In the case of Macafee's breakup, the now-ex paid. Still, she was worried that her favorite spot would be tainted forever. It's a conundrum that every public dumper or dumpee has likely encountered, seeing their ghostly selves sitting in the windows of that random bar or restaurant. When I found out that the ice cream store I was once dumped at had closed, it felt bittersweet — a version of me that had once been there (and split the bill!) would no longer be able to haunt it. I wouldn't want to go through the breakup again, but it was nice to have a physical marker of a version of myself — heartbroken and lost — that I would hopefully never be again.

For her part, Macafee continued going to the diner, powering through the lingering sadness that would arise every time she came in to write or gab with a friend. Ironically, she went in the other day and heard that same break-up song again.

"After the breakup, I still went, but definitely, every time I would go, it'd give me this pang of sadness that, over time, just heals. Now I don't have that anymore," Macafee says. "As I'm dating somebody else now and I'm falling in love, now it's just this pillar that I'm kind of tethered to, and I can look at and recognize my own growth and my own love stories as they unfold and break down."


Juliana Kaplan is a senior reporter on the economy team, where she covers the labor force, kitchen table economics, and the people behind the numbers.

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McDonald's execs are figuring out how to handle more customers on GLP-1s

A McDonald's cheeseburger is seen in a restaurant in Warsaw, Poland.
McDonald's is evaluating how to handle more customers on GLP-1 drugs.
  • McDonald's is thinking of how to better feed customers on weight loss drugs.
  • GLP-1 drug users are known to have suppressed appetites and a preference for protein-rich foods.
  • Food brands like Shake Shack and Conagra Brands have released products that are "GLP-1 friendly."

McDonald's is gearing up to feed a growing consumer group on weight-loss drugs.

In a Wednesday earnings call, McDonald's executives talked about how the chain was testing menu items for more customers on GLP-1s.

CEO Chris Kempczinski said he expects GLP-1 adoption to continue to grow, adding, "as adoption grows, we know that consumers' behavior changes."

He said these customers are interested in protein-rich products, and that McDonald's already has a menu of high-protein dishes. Vice President Jill McDonald chimed in with examples of McDonald's Snack Wraps, Sausage Biscuit sandwich, and chicken McCrispy Strips.

"But we're also seeing changes around maybe less snacking, changes in some of the beverages that they drink, less sugary drinks," Kempczinski said. "And so all of those things are factoring into some of what we're out there experimenting with and testing with."

Jill McDonald added that the team has ideas in the works for how to better serve customers on GLP-1 drugs in the long term, though she did not share any additional details.

GLP-1 adoption in the US is on the rise. An EY consumer products expert told Business Insider last year that 10% of the entire US population was on some form of GLP-1 drugs. These drugs, like Ozempic and Wegovy, are known to suppress appetite, leading to users opting for small portion sizes.

And it's reshaping the US food and beverage sector.

It's not just McDonald's that's thinking of this growing customer base. Brands that sell packaged foods, like General Mills and Conagra Brands, have smaller-portion products targeted at people with shrinking appetites. Conagra Brands, which owns brands like Slim Jim and Marie Callender's, labels some of its Healthy Choice frozen meals as "GLP-1 Friendly."

Shake Shack in December introduced its "Good Fit Menu," with high-protein, gluten-free, vegetarian, and "GLP-1-friendly" choices. The menu included three burgers wrapped in lettuce instead of buns.

McDonald's reported a 5.7% increase in global comparable sales in its latest quarter, with sales of about $7 billion. Its stock price remained relatively flat after earnings were announced.

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Wednesday, 11 February 2026

I followed an RFK-approved, $15-a-day diet for a week

Photo collage featuring homemade meals, the White house, and RFK Jr.

I didn't set out to follow a political diet, or any diet at all, really. But it was January, the new food pyramid was out, and according to the people in charge, it was healthy and easy to do on the cheap. Plus, I like a challenge.

At the start of the year, Health and Human Services Secretary Robert F. Kennedy, Jr. announced the federal government's new dietary guidelines for how Americans should aspire to eat. The gist: meat, full fats, and whole foods are in; sugars, processed foods, and excess carbs are out. After complaints that the recommendations leaned toward pricier food categories, the Secretary of Agriculture said you could follow the new protocol for as little as $3 a meal. I had my doubts, given grocery prices and inflation. Apparently she (or her staff) did, too, because Rollins later amended her indications to $15.64 a day.

Despite my reservations, I decided to try it myself. For seven days, I would follow what I came to think of as the "RFK diet" on a $15-a-day budget to see just how realistic this whole thing was. Would I have regrets? Of course. Would I learn something? Honestly, yes — among other things, that spices are my friend, that I don't like apples that much, and that food is more political and emotional than we realize. Our identities, beliefs, and social statuses are wound up in every single decision we make, including what's for breakfast, lunch, and dinner.

The Shopping Trip

I am not used to making a weekly grocery haul. One of the blessings of living in New York City is that there's usually a store close enough that it's fine to make multiple trips a week. This makes up for one of the curses of NYC, which is that most people don't have a car, so whatever you buy, you carry. So I enlist AI's help to ensure I don't miss anything and to make my spending calculations easier. I input the new guidance, explain my financial constraints, and the machine spits out a shopping list. As I scribble it down, I decide that a line from ChatGPT will be my shopping philosophy: "This is not maximal pleasure. This is maximal compliance + realism."

Once I've hit the aisles, I adopt a second shopping philosophy: undershoot the budget. I can spend up to $105, but I wind up paying $70.31, leaving myself a $34.69 emergency fund in case things go awry. I'm actually pretty close to that initial $3-a-meal estimate, which would have left me with a $63 weekly budget.

Since, besides the federal government, I am the one making the rules here, I decide on some adjustments. I'll use the olive oil, butter, salt, pepper, and spices already in my apartment because part of thrift is utilizing the resources you already have. The same goes for my already-owned instant coffee that will serve as a vehicle for whole milk. Moderate alcohol consumption is not an official budget consideration, but it seems fine since Dr. Oz says it's allowed and Dry January is passé. Price, quality, and availability are a delicate balance — I buy the cheapest peanut butter and ignore the ingredients list, which is surely not RFK Jr.-approved.

After making some tough calls, this is my haul:

  • 1 bag potatoes
  • 1 bag onions
  • 1 can chickpeas
  • 1 loaf whole grain bread, or the closest the store had to it
  • 1 head cabbage
  • 1 jar peanut butter
  • 1 bag apples
  • 1 block sharp cheddar cheese
  • ½ gallon whole milk
  • 2 dozen eggs
  • 1 bag baby carrots
  • 1 bag lentils
  • 1 bag brown rice
  • 1 bag frozen mixed vegetables
  • 1 bag frozen peas
  • 1.5 lbs ground beef
  • 3 lb 8-piece cut chicken that I don't think I understood what it was
Purchased groceries laid out on a table
Honestly, not a bad haul for $70.31.

Day 1: Tuesday

It would have made more sense to start this on a Monday morning, but there was a big snowstorm over the weekend, so Tuesday night kickoff it is. I start with some manageable basics, meaning I boil six eggs and rice and put them in the fridge, and I pick an easy recipe. Spoiler alert: I'm a terrible cook, so this is going to be a journey.

I've never been much of a food prepper (or life prepper), so I'm pretty impressed with myself for what I'd imagine others might consider a pathetic performance. My dinner is decent. ChatGPT has armed me with a plan for my leftovers. I have not yet over-potatoed, nor am I aware that sentiment is on the horizon.

Dinner: Roasted chicken breast with potatoes and carrots

The vibe: Cautiously optimistic, until I remember this plan does not allow for dessert.

Chicken and potatoes being prepared in a kitchen
One of the reasons I am bad at cooking is that my kitchen is tiny.

Day 2: Wednesday

My AI-assisted meal plans tell me I have a variety of breakfast options. My heart tells me I have only one — bread with peanut butter — which I fear may be the culinary highlight of my week. A midday trip to the dentist and the accompanying novocaine make me nervous about the lunch situation, but luckily, my meal is basically mush — chicken, rice, and peas. I make a different combination of ingredients into what appears to be a largely identical plate of mush for dinner, and set aside the leftovers from my lunchtime mush for the office tomorrow.

At some point during all of this, I realize that I have the ingredients for an actual good mush: mashed potatoes. This is very exciting. Post-dinner, I notice a coworker's Instagram story of his New York Times-inspired creamy lasagna soup creation, which fits neither my diet nor my budget. My excitement fades.

Breakfast: 1 piece of toast with peanut butter, coffee with milk

Lunch: Chicken breast, rice, and peas

Snack: 1 apple, 2 slices cheddar cheese

Dinner: Ground beef skillet with onion, carrot, cabbage, and rice

The vibe: This is a lot like how I ate when I was broke in my 20s. I remember why I'm not a big fan of peas. Thank God for cheese.

Day 3: Thursday

I've reached the "bargaining" stage of this endeavor quicker than I thought. I catch myself looking at the new and improved food pyramid multiple times throughout the day to see if there's something affordable but delicious that I'm missing. Broccoli? An avocado? The official guidelines list kimchi, which seems like the coastal political elite seeping through. Also, it's $10 in the grocery store, so no.

ChatGPT assures me the free seltzer water in my office is allowed, which is a treat. When someone in the office announces there are free Girl Scout cookies on her desk, I don't bother asking the robot if that's OK, because I already know the answer. I meet a friend for drinks after work and, somewhat ashamedly, explain that I can't stay for dinner because I pitched what I have now definitely decided was a very stupid idea. I will probably cheat sooner rather than later, but not yet.

Breakfast: 2 hard-boiled eggs, coffee with milk

Lunch: Chicken, rice, and peas

Snack: 1 apple that I spent $1 on because I did not plan and forgot to bring one from home

Dinner: Ground beef skillet with onion, carrot, cabbage, and rice

Vibe: I have to find a way to mix this up tomorrow.

Day 4: Friday

The point of food isn't just nourishment — it's pleasure. This is a sensation that this diet is severely lacking.

In the midst of my desperation, I text Morgan Dickison, a registered dietitian at Weill Cornell Medicine, to ask for advice. The first thing she asks after I show her my food diary is whether I'm hungry, which I'm not — I'm having some pretty big portions, and the food isn't exactly triggering additional cravings. She suggests seeking out some herbs, spices, and flavored oils, budget permitting. This prompts me to take a harder look at the spices in my cabinet to see what I might be able to incorporate. Her most specific recommendation: Rao's tomato sauce — it's not ultra-processed, and there's no added sugar. (This is not the case, unfortunately, with Rao's pesto.) She also low-key recommends I cool it on so much red meat. I wonder what RFK would say.

I head to the grocery store to buy Rao's, but over the course of my five-minute walk, I forget why I'm there. I leave with chicken, an avocado, broccoli, two tomatoes, and corn tortillas, totaling $12.62. I have $22.07 left. Plus the $1 apple, so $21.07. Despite blanking on the sauce, the Morgan consultation/pep talk inspires what has been my best meal yet. Things may be looking up.

Breakfast: 1 piece of toast with peanut butter, coffee with milk

Lunch: Beef skillet with onion, carrot, and lentils

Snack: Hard-boiled egg, 2 slices cheddar cheese

Dinner: Grilled chicken breast with mashed potatoes

Vibe: Real live dietitian >>>>> AI.

two chicken breasts and mashed potatoes
This tastes better than it looks.

Day 5: Saturday

I am pretty committed to this bit, but I also don't want to be a freak. After a glass of wine at the Westminster dog show agility preliminaries (which is awesome), I realize I have to eat something, lest I be too buzzed to enjoy the amateur canine obstacle courses. I get an $8 chicken empanada, which almost certainly breaks the rules. I decide the day has no more rules and go out for dinner.

Breakfast: 1 corn tortilla with 2 slices of cheddar cheese, in a quesadilla-type situation

Lunch: 1 chicken empanada

Dinner: Don't worry about it

Vibe: Between the very agile dogs and my cheat meal, I have had a great day.

an empanada held up in front of a dog agility course
The dog show empanada and, more importantly, a dog on the agility course, about to do "the weave."

Day 6: Sunday

I wake feeling more confident about this experiment, thanks to my Friday dinner semi-success and probably the glow of Saturday's rule-breaking. I make an actually good brunch-type situation, and by "I make" I mean I generally start some things and then my boyfriend, a much better cook, takes over.

For dinner, it's too cold to go to the store, so I manage to scrounge up the ingredients from my boyfriend's brothers' apartment to make pasta and homemade pasta sauce. I use it to concoct the chicken Parmesan I've been thinking about since my failed Friday Rao's trip. I'm not sure if this is completely allowed, with the pasta (which is organic!) and also chicken breading, but I'm following along in spirit.

Brunch: Mashed potato hashbrowns, scrambled eggs, 1 corn tortilla, ¼ avocado

Snack: 2 slices cheddar cheese

Dinner: Chicken Parmesan

Vibe: There is light at the end of the tunnel.

Day 7: Monday

Part of what set this exercise in motion was comments from Agriculture Secretary Brooke Rollins, where she recommended a meal composed of a piece of chicken, a piece of broccoli, a corn tortilla, and "one other thing." This is what I choose for my lunch finale, adding a quarter of an avocado as my "other thing." It's pretty good, though I have to embiggen it from the description to make it actually filling.

Breakfast: 1 corn tortilla with 2 slices of cheddar cheese, ¼ avocado

Lunch: The Brooke Rollins Special — 1 corn tortilla, chicken, broccoli, and ¼ avocado

Dinner: Ground beef and chickpea skillet with broccoli

Vibe: Victory.

a tortilla with broccoli and chicken and avocado
Thank you, Secretary Rollins, for the inspiration. Honestly, it was pretty good.

So what did I learn from the diet?

Doing the RFK diet on a $105-a-week food plan was not as hard as I thought it would be. I came in under budget by $13, even with the mid-week grocery trips and the dog show empanada (and not counting the Sunday freebies or Saturday cheat meal). But being on such a strict diet and budget did lead to some notable limitations. My regimen lacked any appreciable amount of variety, and it made eating into an act focused almost exclusively on survival.

I ask Dickison, the dietitian, for a final rating of my adventure once I wrap it up. She says that, like a lot of people, I have room for improvement with fruits and veggies, commends my integration of chickpeas and lentils, and says I did a good job with protein at every meal, even if I was too heavy on ground beef. The budget piece of this undertaking is the hardest part, she says. It makes it challenging to incorporate some of the new food pyramid recommendations, such as berries, fresh vegetables, and fish, and it's not aligned with how people live. "When I'm speaking with patients, we talk about all the different ways that you get food," she says. Sure, sometimes it's cooking at home, but it's also fast casual at the office, a restaurant on a night out, or delivery when people are pressed for time. "The more convenient the option, the more expensive it gets," she says.

What's also unrealistic: The ability to religiously follow such a rigid diet for an extended period of time. Hunger levels and cravings matter. "It can be really difficult to manage those biological drives and also this premeditated budget, even if you did have the best intentions," Dickison says. I wish I could text her every day for food advice, but I fear she would block my number.

This funny little food journey of mine has coincided with a giant internet debate about some people using DoorDash too much and others scolding them for not cooking more at home. After a week of being bound to team cook-at-home, I'm overly sympathetic to team DoorDash, if only because I've spent the past week envisioning the treat I'm about to get myself — via my delivery app of choice, Seamless — now that this is all over. Variety is, as the eye-rolling adage goes, the spice of life. Being able to switch up not only the dish but also the delivery method from time to time is part of that.

The experience has made clear the sacrifices we constantly make around affordability, sustenance, and gratification when it comes to food. The cheapest option is never the healthiest option. The healthiest option is never the most thrilling option. The most thrilling option may be the cheapest, but it's usually bad for you.

It's an economic issue as much as it is cultural and political. When people on the lower end of the income spectrum — or public benefits — are told to focus on whole-food basics, they're told to give up on ease and joy as well. When people rely too much on delivery, they're almost certainly overspending, but they do so because it saves time and energy compared to an elaborate kitchen production. It's true that it's generally better to cook real meals with fresh ingredients at home. It's also true that life is complicated, and for a variety of reasons, that's not always possible. I probably could have stretched my budget just as far, if not farther, with frozen, preprepared options.

Ultimately, for most of us, dinner is less of an ideological project than it is a daily logistical problem — one that has to be solved, night after night, in perpetuity.


Emily Stewart is a senior correspondent at Business Insider, writing about business and the economy.

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Bank employees, rejoice: 60% of finance CEOs don't see head count shrinking because of AI

Person at computer with robots in the background
  • Of the 240 financial CEOs EY surveyed, only 28% see AI reducing head count in 2026.
  • Nearly half of the CEOs said AI is the most critical factor in their company's ability to adapt.
  • Some Wall Street leaders have said AI will eliminate some roles, but ultimately increase head count.

Banks' analyst classes probably won't swap fresh-faced college grads for bots — at least not this year.

Some 60% of the 240 financial services CEOs that EY surveyed for its Quarterly CEO Outlook Survey said they think investing in AI will maintain or even increase their current head count in 2026. Only 28% of those surveyed predicted head count would drop this year.

Leaders at some of the biggest banks, including JPMorgan and Goldman Sachs, have said that they're resisting hiring growth where it makes sense to prioritize efficiency. They, along with some other bulge-bracket leads, have predicted that AI could grow head count in the long run, though. Still, some roles are becoming obsolete: Citi CEO Jane Fraser said in a recent internal memo that some jobs "will no longer be required" as AI advances.

For their part, the financial services CEOs that EY surveyed are similarly bullish about AI's capacity to transform the workplace, and nearly half see AI and digital investment as the most important factor in their companies' ability to thrive and adapt this year.

Around a quarter said their AI initiatives have significantly beaten expectations, and 57% said they've shown results faster than expected. Just more than half said they expect the biggest transformations to come from generative AI.

When it comes to hiring for AI talent — itself a highly competitive market — 87% of CEOs in EY's survey are optimistic about their ability to attract and keep talent in 2026. The question of returns on the AI investment, for talent and in general, also seems top of mind for the financial services leaders. Seventy-six percent of boards in the survey said they'll review transformation ROI metrics as often as financial results.

Firms of all sizes are being asked to justify their AI spends, as analysts and investors begin to wonder whether the sometimes billion-dollar bets will show up on balance sheets.

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Monday, 9 February 2026

Plug-in hybrids were supposed to be Americans' bridge to EVs. Now they're fading from showrooms.

A light blue Dodge Hornet is parked on a street next to a guard rail.
Plug-in hybrids blend enough battery power to get a driver through the day and a gas engine for added range. Several US automakers are still cutting back on their PHEV options.
  • Carmakers initially pitched plug-in hybrids as a bridge toward electrification. Now, several models have been discontinued.
  • Stellantis has led the pack, cutting five plug-in hybrids.
  • A new kind of electric-gas combination powertrain is getting a ton of investment from US automakers.

US automakers are still building electric vehicles and rolling out gas-powered trucks. But plug-in hybrids — once pitched as a compromise between gasoline cars and fully electric vehicles — are quickly disappearing from American showrooms.

Plug-in hybrids combine a cord-chargeable battery with a gasoline engine, allowing drivers to travel short distances on electricity alone before switching to gas on longer trips.

Unlike conventional or "mild" hybrids, which use small batteries to assist a gasoline engine and don't get an electrical socket, plug-in hybrids were designed to cut fuel use without requiring a full commitment to an EV.

Despite years of promotion, that powertrain is now being phased out across much of the industry, leaving several major automakers without any plug-in hybrids in their US lineups.

"Consumers really don't seem to like them," Kevin Roberts, the director of market intelligence at CarGurus, told Business Insider. "The sales figures are low and declining."

In January, year-over-year sales of plug-in hybrids fell 51.8%, according to CarGurus data. That happened while mild-hybrid sales jumped by 12.7%.

For months, the average sticker price of plug-in hybrids has continued to climb, even as demand waned. The average plug-in hybrid listed for $70,565 in January 2026, up from $62,079 a year earlier.

As demand has weakened and prices have risen, automakers have begun pulling plug-in hybrids out of their US lineups.

The 2021 Jeep Wrangler 4xe plug-in hybrid
A Jeep Wrangler 4xe plug-in hybrid

The most dramatic retrenchment has come from Stellantis. Over the past year, the automaker has canceled or discontinued several plug-in hybrid models, including the Jeep Grand Cherokee 4xe, Jeep Wrangler 4xe, Chrysler Pacifica Hybrid, Alfa Romeo Tonale hybrid, and Dodge Hornet R/T.

Stellantis told Business Insider it is focusing instead on "more competitive electrified solutions, including hybrid and range-extended vehicles."

Ford is ending production of the Escape and Lincoln Corsair — including their plug-in hybrid variants — leaving the automaker without any plug-in hybrids in its American lineup. Kia has ended US sales of the Niro plug-in hybrid.

Last year, Volvo stopped US production of the S60 and V60 Recharge, including their plug-in hybrid variants, as part of "normal lifecycle planning," the company told Business Insider.

While 18% of Volvo's US vehicle sales last year had a plug, the automaker has said it wants electrified vehicles — including plug-in hybrids and fully electric models — to account for 90% to 100% of global sales by 2030.

Still, a wave of decisions to remove or wind down plug-in hybrid models has rapidly thinned inventory across the industry. Availability of plug-in hybrids on US dealer lots fell 46.9% over the past year, according to CarGurus dealership data.

The retreat comes as American car companies reassess their electric strategies. The Detroit Big Three have announced tens of billions of dollars in losses tied to electrification investments, while Chinese automakers — led by BYD, the world's best-selling EV car brand last year — have continued expanding electric and hybrid production and gaining market share abroad.

The lineup changes have been costly for the car brands. Stellantis announced a $26 billion write-down tied to its broader electrification strategy, including discontinued plug-in models.

"Automakers probably dislike plug-in hybrids the most," Roberts added. "It's the most expensive option out there — you have to put in all the hardware for an EV, plus all the hardware for a combustion vehicle. Then, you have to add all the additional components to make them work together."

'A significantly different path'

A silver Scout Traveler SUV is parked behind a stanchion on a wooden floor.
Volkswagen is bringing back the Scout brand in late 2027. The company is offering two motor options: a fully-electric motor or an extended-range EV.

The plug-in hybrid pull-back stands out because it hasn't been mirrored across other powertrains. Automakers continue to produce battery-electric vehicles and conventional hybrids.

The other big bet among automakers is investing in range-extended electric vehicles, which rely primarily on electric motors but house small gas generators that can recharge batteries mid-drive. They're often called EREVs.

Many prototypes boast a range of 500 to 700 miles and get better gas mileage than combustion engines.

Ford announced plans to build a full-size EREV pickup by 2027. Stellantis' Ram 1500 will have an EREV option this year.

Volkswagen is also reviving the Scout brand of SUVs and pickups, including extended-range models. The company's CEO recently told InsideEVs that about 80% of reservations so far have been for EREVs.

While Chinese automakers have leaned heavily into plug-in hybrids and extended-range vehicles as a mass-market bridge to electrification, US automakers appear to be abandoning plug-in hybrids in favor of a more polarized strategy — betting on either simpler hybrids or fully electric vehicles.

Roberts of CarGurus said the plug-in hybrid retreat can't stop the global momentum toward a fully-electric future.

"I still think the long-term trend is toward EVs," he added. "It's just going to be a significantly different path."

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