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Generation Z, also known as iGen or Centennials, is arguably the most pivotal generation to the future of retail. By 2026, the majority of Gen Zers will reach adulthood, and their spending power will reach new heights. Retailers and brands need to start establishing relationships with Gen Zers now to ensure success in the years to come.
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See Also:
- White men are the future of beer — and that's terrible news for the struggling industry
- Millennials are dragging down beer sales — but Gen Z marks a 'turning point' that will cause an even bigger problem for the industry
- Amazon is merging Prime Now and AmazonFresh
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