NBCUniversal is trying to make live TV advertising more tolerable before it's too late

Trae Patton/NBC

• NBCUniversal said that it plans to cut the amount of primetime TV ad time by 10% this fall.
• The media giant's sales chief, Linda Yaccarino, said the move is necessary given consumers' changing tolerance for advertising.
• To offset this ad reduction, NBCU is promising to bring more science to its ad targeting to make the remaining TV ad space more valuable.

NBCUniversal knows the traditional TV ad experience needs to change. So it's doing the once-unthinkable: it's going to run fewer ads.

The media goliath said that starting this fall, it will cut the amount of advertising time during primetime (its most coveted and expensive real estate) by 10 percent on all of its networks — from the NBC broadcast network to SyFy to E! and so on.

See the rest of the story at Business Insider

NOW WATCH: Here's what might happen if North Korea launched a nuclear weapon

See Also:

• 'They seem to actually care if we make money': Media companies are falling back in love with Twitter
• The former CEO of Chartbeat has convinced a slew of big media companies to sign on to his ad blocking service
• Facebook says it is willing to break up the advertising Walled Garden – but it won't go it alone

from Feedburner http://ift.tt/2FEFteZ