Microsoft Ventures gives itself a new name as it reintroduces itself to enterprise startups — here's how it landed on 'M12' (MSFT)

Microsoft Ventures

• Microsoft Ventures, the venture capital arm of Microsoft, will be called "M12" moving forward. 
• The "M" is for Microsoft, and the "12" comes from the dozen letters in the word "entrepreneur."
• Otherwise, nothing is changing: M12 has invested in 50 startups in two years, with no plans to slow down.
• The reason for the change: There was some confusion between a previous iteration of Microsoft Ventures and the current one. Microsoft sought a new name to make a clean break between old and new.

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From this day forth, Microsoft Ventures — the two-year-old venture capital arm of the $710 billion tech titan — will be known by the much shorter name of M12.

As you might guess, the "M" is for Microsoft, said Nagraj Kashyap, the leader of Microsoft Ventures and now the newly rebranded M12, in an interview with Business Insider.

See the rest of the story at Business Insider

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