The Big Mac at 50: McDonald's CEO on 'MacCoin,' the Big Mac Index, and why there will probably never be a veggie Big Mac (MCD)

Hollis Johnson

• McDonald's iconic Big Mac turns 50 this year.
• To celebrate, the chain is giving away MacCoins on Thursday. MacCoins are a "global currency" that can be redeemed for a Big Mac. 
• The Big Mac's massive reach is part of its power, but it also makes it difficult for the chain to make any changes, like adding a chicken or veggie version to the menu. In an interview with Business Insider, CEO Steve Easterbrook called the burger "sacrosanct." 

---

 

It's a big year for the Big Mac. 

See the rest of the story at Business Insider

NOW WATCH: Why Rolex watches are so expensive

See Also:

• These are the most unhealthy meals in America, ranked
• We visited beloved American fast-food icon Sonic for the first time. Here's the verdict.
• McDonald's has found a new supplier after its salads were linked to a parasitic illness that has sickened more than 160 people in 10 states

SEE ALSO: McDonald's Big Mac is America's essential burger

from Feedburner https://ift.tt/2LzHrmO