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Business Insider IntelligenceConsumers are finally starting to adopt smart home devices, with nearly 60% owning at least one device. This presents an opportunity for e-commerce companies to enter the smart home and encourage purchasing through the devices.
The smart speaker has become the face of the smart home in many ways, attracting the lion’s share of attention as companies look for ways to take advantage of the growing platform. But there’s a problem: Consumers aren’t using the smart speaker to actually buy products very often.
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See Also:
- Amazon released a new set of robotics tools for AWS
- Thanksgiving e-commerce hit $3.7 billion this year
- Warehouse robotics has entered a high-growth stage
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