Ikea employees say that changes to the stores are creating a divisive environment where 'nobody is willing to help'

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• Ikea US employees say that the furniture chain's pivot to become more customer-centric isn't working out.
• The international furniture retailer's US-based stores all underwent a restructuring known as O4G — or "organizing for growth" — in 2017.
• But employees report that the overhaul has led to long lines, disillusioned workers, and frustrated shoppers.
• "Organizations like ours are in constant change as we're on a mission of creating a better every day for the many people, and that is a journey we will always be on," an Ikea US spokesperson told Business Insider.

When Ikea restructured its 48 US-based stores in 2017, there were a few big ideas behind the overhaul.

The move was touted as an opportunity to break down silos within the department-centric stores, boost online-fulfillment capabilities, and, perhaps most importantly, take steps to better meet customers' needs.

See the rest of the story at Business Insider

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