Sunday 28 April 2019

THE ONLINE GROCERY REPORT: The market, drivers, key players, and opportunities in a rising segment of e-commerce (AMZN, TGT, WMT, KR)

Online grocery competitorsBusiness Insider Intelligence

This is a preview of a research report from Business Insider Intelligence. Current subscribers can read the report here.

Online grocery growing rapidly from its small base. Its market value has doubled from 2016 to 2018, suggesting that consumers are starting to get more comfortable ordering essentials and certain foods online — a major barrier to adoption.

Meanwhile, one type of product that's popular in online grocery, consumer packaged goods (CPGs), has seen the majority of its growth come from online. Although consumers may not be entirely comfortable buying items like produce online yet, that will likely come as their familiarity and trust in online grocery grows.Online Grocery ForecastBusiness Insider Intelligence

See the rest of the story at Business Insider

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