Business Insider Intelligence
This is a preview of a research report from Business Insider Intelligence. Current subscribers can read the report here.
Online grocery growing rapidly from its small base. Its market value has doubled from 2016 to 2018, suggesting that consumers are starting to get more comfortable ordering essentials and certain foods online — a major barrier to adoption.
Meanwhile, one type of product that's popular in online grocery, consumer packaged goods (CPGs), has seen the majority of its growth come from online. Although consumers may not be entirely comfortable buying items like produce online yet, that will likely come as their familiarity and trust in online grocery grows.
Business Insider Intelligence
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See Also:
- Forget one-day shipping: same-day is the 'real battleground' where Amazon, Walmart, and Target, are sparring
- In-store cameras mean more data collection — and greater privacy concerns for customers
- eBay’s marketplace growth plunged into the negatives in Q1
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