Shoppers are set to spend a record-setting $4.4 billion online on Thanksgiving Day, despite Instagram and Facebook outages

Reuters

• Thanksgiving Day's online sales are set to reach $4.4 billion, up 20.2% year-over-year, according to Adobe Analytics. 
• Nearly half of online sales as of 5 p.m. ET on Thursday were placed via smartphone. 
• According to Adobe, Facebook and Instagram outages did not negatively impact online sales. 
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People are spending more than ever on Thanksgiving Day. And, it is due in part to people shopping on their phones during Thanksgiving gatherings. 

This Thanksgiving Day is set to be the first time ever that online sales surpass $4 billion in the US, with Adobe Analytics expecting sales to reach $4.4 billion by the end of the day, representing 20.2% year-over-year growth. As of 5 p.m. ET, online sales in the US had already hit $2.1 billion. 

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