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- Online shopping is becoming a Thanksgiving tradition.
- Thanksgiving Day's online sales are set to reach $4.4 billion this year, up 20.2% over 2018, according to Adobe Analytics.
- Nearly half of online sales as of 5 p.m. ET on Thursday were placed via smartphone, despite Facebook and Instagram outages.
- Black Friday, which is traditionally the biggest shopping day of the holiday season, is also increasingly under threat by online deals on Cyber Monday.
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Forget about the turkey. Shopping online is becoming a new Thanksgiving tradition in many American homes.
Adobe Analytics expects online sales to reach $4.4 billion by the end of Thanksgiving Day this year, which would mark the first time ever that online sales surpass $4 billion in the US on the holiday. The projected number also represents a 20.2% year-over-year growth.
See the rest of the story at Business Insider
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See Also:
- Shoppers are set to spend a record-setting $4.4 billion online on Thanksgiving Day, despite Instagram and Facebook outages
- Here's when stores will open their doors for Black Friday sales
- 20 restaurants that will be open on Thanksgiving
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