Wednesday, 25 December 2019

Online sales hit a record high, boosting a short US holiday shopping season

FILE PHOTO: Shoppers make their way through Fashion Centre at Pentagon City, decorated for the holidays, in Arlington, Virginia, U.S. December 23, 2019. REUTERS/Jonathan ErnstReuters

  • US shoppers spent more online than in retail stores during the shortest winter shopping season in the past six years, with online sales hitting a record high, a report by Mastercard Inc showed.
  • The holiday shopping season is a crucial period for retailers and can account for up to 40% of annual sales.
  • But this year, Thanksgiving, which traditionally starts the US holiday shopping period, was on Nov. 28, a week later than last year's Nov. 22, leaving retailers with six fewer days to drive sales between Thanksgiving and Christmas.
  • The data showed sales at department stores fell 1.8% and online sales growth of 6.9%, emphasizing the importance of click-and-collect and online ordering.
  • Visit Business Insider's homepage for more stories.

(Reuters) - US shoppers spent more online than in retail stores during the shortest winter shopping season in the past six years, with online sales hitting a record high, a report by Mastercard Inc showed.

The holiday shopping season is a crucial period for retailers and can account for up to 40% of annual sales. But this year, Thanksgiving, which traditionally starts the US holiday shopping period, was on Nov. 28, a week later than last year's Nov. 22, leaving retailers with six fewer days to drive sales between Thanksgiving and Christmas.

See the rest of the story at Business Insider

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