Apple's former music boss just perfectly laid out the company's approach to marketing — and he wasn't even talking about Apple (AAPL)

Danny Moloshok/Reuters

• Music titan Jimmy Iovine seems to have kept the lessons from his four-year-long employment with Apple to heart.
• "Make quality the priority, not speed. Speed is marketing, but you have to have something great to market," Iovine told the New York Times in an interview this week.
• He was talking about how to build a long-lasting career as a musical artist — but he could have been talking about his former employer.
• Iovine and Dr. Dre sold their company Beats to Apple back in 2014 for a whopping $3 billion. He then helped launch Apple Music, before retiring from Apple in 2018.
• Iovine also discussed how late Apple cofounder Steve Jobs informed his approach to the intersection of music and tech, even before he ever joined Apple.
• Visit Business Insider's homepage for more stories.

Jimmy Iovine had a lengthy and legendary career even before he became the executive force behind Apple Music: As cofounder of record label Interscope, he worked with artists like Lady Gaga and Eminem, and as cofounder of Beats, he worked with Dr. Dre to build one of the most prominent names in the audio industry.

When Beats bought Apple in 2014 for a whopping $3 billion, Iovine came along for the ride, helping the company launch its very popular Apple Music streaming service. In 2018, Iovine left Apple to pursue new opportunities. 

See the rest of the story at Business Insider

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