Tuesday 28 January 2020

The magnetic closure on the new Yeti Hopper makes the popular cooler even better, proving it's worth it to occasionally fix things that aren't broken

 

Yeti m30 cooler 2Yeti

  • Yeti's Hopper soft cooler is known for its durability and performance. I've had mine for more than three years and have taken it on more trips and adventures than I can remember. 
  • The previous edition had an effective zip closure but it wasn't always fun to use as it chafed my wrists whenever I needed to access the cooler.
  • The new $300 Yeti Hopper M30 solves this problem with an innovative magnetic closure that's much easier to use and far better on my wrists. 

If imitation is the sincerest form of flattery, then consider Yeti coolers extremely flattered. Its soft-sided Hopper cooler, with its zippered closure and daisy chain attachment points, might be the most ripped-off item in the outdoor industry — and for good reason. Now, there are soft coolers everywhere, all touting the same portability, durable design, and convenience as Yeti's Hopper. But nothing's quite like the original.

See the rest of the story at Business Insider

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