Sunday, 2 February 2020

Hulu ran a big Super Bowl ad promoting its live sports streaming just minutes after it crashed for subscribers

Hulu on TVAhmad Danial Zulhilmi/Shutterstock

  • Users were complaining that Hulu crashed for live TV viewers ahead of the Super Bowl.
  • Hulu later ran a 30-second ad in the first quarter of the game with football star Tom Brady proomoting the service.
  • The Super Bowl is the ultimate test for streaming services betting on live sports.
  • Live streaming is a big focus for Hulu because of its high subscription price, although the company doesn't make as much ad money from live streaming as it does from on-demand streaming.
  • Visit Business Insider's homepage for more stories.

The Super Bowl is the ultimate test for streaming services betting on live sports, and Hulu got off to a rough start tonight.

Ahead of kickoff at the Super Bowl, some Hulu subscribers complained on Twitter that the live sports streaming service was crashing. A Hulu spokesperson did not immediately respond to Business Insider's request for comment.

See the rest of the story at Business Insider

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SEE ALSO: Here are all the Super Bowl commercials running this year



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