High Frequency Data: Movie Box Office

There are some sectors that will be hit hard over the next several months: hotels, airlines, restaurants, movie theaters, sporting events, and convention centers.   People will probably avoid these places as part of social distancing.

I already track weekly hotel occupancy data from STR, and the occupancy data is starting to show some impact from COVID-19.   I'll also be posting updates on monthly visitor and convention traffic in Las Vegas.

For high frequency data, I'm going to start tracking domestic box office numbers from Box Office Mojo every Friday.

Click on graph for larger image.

This data shows cumulative domestic box office for this year (red) and the previous four years.

This data is through the week ending March 5, 2020.

There are many factors impacting box office numbers, but this will give an idea if people are avoiding theaters.

Currently 2020 is tracking close to 2019.

from Calculated Risk https://ift.tt/2TJesOX