Tuesday, 3 March 2020

The coronavirus sends jitters through the advertising industry

Live sports has been carrying the TV industry, and the coronavirus fallout could serve as a reminder of just how vulnerable the some-$70-billion industry really is. 

The spectre of the summer Olympics being canceled or postponed has already put a damper on ad spending, as companies from The New York Times to ad giant Publicis warn that advertisers will tap the breaks this year.

There's even been speculation by analysts that virus fears sped up Bob Iger's recent passing of the torch at Disney. The day-to-day pressures of the Disney CEO may mount if the coronavirus continues to spread outside of China, and it has already caused Disney to close its Shanghai and Hong Kong parks and resorts.

See the rest of the story at Business Insider

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