Tesla will likely roll out a monthly subscription plan for customers who aren't yet ready to drop $7,000 upfront for its self-driving technology (TSLA)

(AP Photo/Marcio Jose Sanchez, File)

• Tesla plans to offer its self-driving technology as a subscription service "probably towards the end of this year," CEO Elon Musk told investors during the company's quarterly earnings call on Wednesday.
• Tesla's "Full Self-Driving" feature, which helps the vehicle navigate highways and park on its own, is available for $7,000 for customers who purchase it upfront.
• CFO Zach Kirkhorn said buying the feature upfront will still be "the least expensive plan," but a subscription option would let customers take advantage later or spread the costs over time.
• Tesla's announcement comes as Apple just announced a 16% year-over-year jump in its services revenue and subscription businesses are taking off across various industries.
• Visit Business Insider's homepage for more stories.

Tesla is planning to let customers take advantage of its self-driving technology through a subscription plan, CEO Elon Musk announced during the company's quarterly earnings call Wednesday.

"I think we will offer Full Self-Driving as a subscription service, but it will be probably towards the end of this year," Musk said.

See the rest of the story at Business Insider

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