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The coronavirus pandemic has brought online grocery — a promising but formerly niche industry — to the fore. The combination of consumers' interest in avoiding public places, government orders to stay at home, and the continued need for groceries and essential goods has made online grocery delivery services from the likes of Walmart, Amazon, Target, and Instacart indispensable.
Business Insider Intelligence
Previously, some consumers resisted the shopping method because they wanted to pick out their groceries themselves and avoid extra fees, but the pandemic has forced many to change their priorities. And the sudden focus on online grocery is set to alter consumer behavior well after the pandemic subsides, accelerating the industry's penetration in the US.
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See Also:
- Alcohol delivery service Minibar is experiencing record-breaking sales amid the coronavirus — here's why its CEO says drinking at home is here to stay even as states reopen
- 'No online, no problem': Fast-fashion giant Primark will survive in a post-COVID world without an online platform, UBS analysts say
- US retail and food sales surged 18% in May compared with April
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