AP
- Microsoft's plans to buy TikTok may seem crazy at first, but it's all about the data.
- TikTok would give Microsoft eyes into a market where it is mostly blind: smartphone use among Generation Z.
- But there's another appealing side for Microsoft: TikTok is reportedly a huge customer of arch-rival Google Cloud.
- Visit Business Insider's homepage for more stories.
At first glance, Microsoft's talks to acquire TikTok's US operations from Chinese owner ByteDance seems somewhere between odd and crazy. But at second glance and beyond, it could be a brilliant strategic move.
That's because the deal is all about data, the cloud, and an opportunity for Microsoft to own something that could be as big as YouTube for the next generation — complete with at least 80 million US users already (and probably more, given that the app has been downloaded 2 billion times) — at a potentially bargain price, thanks to the growing list of companies and governments banning or threatening to ban the app.
See the rest of the story at Business Insider
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See Also:
- Microsoft's next big policy battle could be over its ties to China, as a GOP adviser calls on the tech titan to divest its Chinese holdings amid TikTok talks
- Microsoft could pay billions for TikTok. It's a tremendously risky move that will put CEO Satya Nadella's strategy to the ultimate test.
- If Microsoft buys TikTok, it could be hailed as a 'hero' for saving the app as President Trump threatens to ban it. Here's why analysts say a deal might make sense.
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