Thursday, 1 October 2020

Google pledges to $1 billion to publishers for their content

Hi! Welcome to the Insider Advertising daily for October 2. I'm Tanya Dua, a senior advertising reporter at Business Insider, filling in for my colleague Lauren Johnson while she's away this week. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at tdua@businessinsider.com.

Today's news: Google's latest product for news publishers, advice from Instagram's beauty and fashion brand whisperer, McDonald's new "positive change" team, and stories you may have missed in September.


Sundar Pichai
Google CEO Sundar Pichai

Google is going to pay publishers $1 billion to contribute to a new product called News Showcase

  • Google said it would pay a group of news publications $1 billion over the next three years to contribute to a new product called Google News Showcase.
  • The new product, which will feature specially written and curated news content, was announced by Google CEO Sundar Pichai on Thursday, and is launching first in Germany and Brazil.
  • "This approach is distinct from our other news products because it leans on the editorial choices individual publishers make about which stories to show readers and how to present them," Pichai said.

Read the full story here.


Kristie Dash Instagram
Kristie Dash.

Instagram's fashion and beauty brand whisperer shares her best tips on how to use the platform

  • Kristie Dash is the fashion and beauty strategic partnerships manager at Instagram, where she works to promote new features like Reels with influencers and brands.
  • Dash spoke to Sydney Bradley about how Instagram responded to early criticism of Reels, how influencers and brands can make the most of its features, and how it's working to help creators make money on the platform.

Read the full story here.


mcdonalds ronald mcdonald protest

McDonald's hires ex-Obama advisor to lead a new team focused on 'positive change,' as the company doubles down on values in the midst of scandals

  • McDonald's is creating a new Global Impact Team focused on creating "positive change," as the fast-food giant faces a slew of controversies, reports Kate Taylor.
  • It hired Katie Beirne Fallon, who previously served as President Barack Obama's senior advisor and director of legislative affairs, to lead the new team.
  • McDonald's is facing allegations of misconduct against its ex-CEO and former head of HR, as well as racial-discrimination lawsuits from Black franchisees and corporate executives. 

Click here to read the full story.


ICYMI

It's officially fall, but before we're well into October, take a look at the stories our readers most loved in August:


Other stories we're reading:

Thanks for reading! Feel free to reach me at tdua@businessinsider.com and subscribe to this daily email here.

— Tanya 

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