Hi and welcome to Insider Advertising for March 1. I'm senior advertising reporter Lauren Johnson, and here's what's going on:
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Walmart will shop around for an agency to handle its US media business, one of the ad industry's biggest prizes
- Patrick Coffee and Claire Atkinson report that Walmart is shopping for a new agency to handle its US ad-buying business.
- The development could be a big hit to advertising giant WPP, which has had the business for four years.
- It also comes as Walmart bulks up its own ad business to compete with Amazon, Google, and Facebook.
Read the story.
McDonald's previously paired with Beyond Meat to offer a plant-based burger in Canada.
McDonald's
McDonald's
Beyond Meat just signed a multi-year deal with McDonald's on the McPlant Burger, and said it would also create plant-based menus for Taco Bell, KFC, and Pizza Hut
- Beyond Meat signed multi-year deals to supply plant-based foods to McDonald's and Yum! Brands.
- The deal makes Beyond Meat the "preferred" supplier for the patty in McDonald's new McPlant burger.
- It said it would also create a plant-based menu for Yum! Brands' KFC, Pizza Hut and Taco Bell.
Read the story.
Keir Gilchrist and Nik Dodani appear on "Atypical."
Beth Dubber/Netflix
Beth Dubber/Netflix
Netflix's diversity study revealed an equity gap behind the scenes, and showed that LGBTQ+ and characters with disabilities are 'rare'
- Netflix revealed the details of a two-year diversity study of the company's shows and staff.
- The on-camera gender gap has closed, but many groups are still underrepresented on and off screen.
- Netflix is investing $100 million over the next five years to bring in underrepresented communities.
Read the story.
More stories we're reading:
- Watch Amazon's anti-union ads that Twitch is removing after saying they should 'never have been allowed' (Insider)
- SCOTT GALLOWAY: I predict the New York Times will outlive both Facebook and Google - here's why (Insider)
- Disney, NFL sketch renewal terms for 'Monday Night Football' (Variety)
- Brandwatch is acquired by Cision for $450M, creating a PR, marketing and social listening giant (Techcrunch)
- AdColony is being acquired for $400 million by Digital Turbine (AdExchanger)
- AT&T carves out pay-TV business in deal with TPG (Wall Street Journal)
- New York Times columnist David Brooks wrote a blog post for Facebook's corporate website (BuzzFeed News)
- How Marty Baron and Jeff Bezos remade The Washington Post (New York Times)
Thanks for reading and see you tomorrow! You can reach me in the meantime at LJohnson@insider.com and subscribe to this daily email here.
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