But flyer preference has changed over the years in favor of direct routes which can be flown with smaller planes. Recent years have even seen airlines shift to modern single-aisle planes like the Boeing 737 MAX and Airbus A321neo on some long-haul routes.
One side-effect of this strategy is the need for improved business class on these single-aisle jets — traditional recliners won't do. This evolution comes as people demand more comforts in the sky, like lie-flat seats and gourmet meals.
All-Boeing operator Flydubai is the launch customer and will introduce the lie-flat seat on its newly-built 737 MAX aircraft in late 2023 — take a look.
Dubbed the "Business Suite," Flydubai's new seat has been designed exclusively for single-aisle planes.
The carrier expects to introduce six Boeing 737 MAX equipped with the cabin by early 2024, each of which will have 10 suites onboard and fly long-haul routes.
Flydubai CEO Ghaith Al Ghaith said the company has come a "long way" since 2013, which is when it transitioned from a no-frills carrier to a hybrid business model.
…as well as designing a unique seat angle. Instead of facing forward or inward toward the aisle, they face toward the window.
Flydubai's recent unveiled its upgraded lie-flat business class seat called VUE.
This not only creates more privacy but also gives passengers a nice view outside — a problem on some carriers like Air New Zealand that have the seats angled fully away from the window (pictured).
And, it has since upgraded its original 2013 business class with new and improved recliners — similar to what Delta Air Lines is offering as domestic first class on its new A321neos.
Considering the improvements from its current products, the "Business Suite" is likely to be a nice upgrade for Flydubai — especially when trying to lure in new customers.
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