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- Formula 1 is moving into scripted TV with a new family drama set in the racing world.
- The motorsport is expanding its media reach after the docuseries "Drive to Survive" brought it to new audiences.
- Felicity Jones is set to star in and co-produce the show, which comes from Bedrock Entertainment.
Formula 1 is moving into scripted TV following its success with the docuseries "Drive to Survive" with a new family drama set in the racing world.
The upcoming show, called "One," will focus on the rise of a fictitious family-owned F1 team as it "contends with fierce personalities, ever-changing rivals, and multi-million-dollar stakes," according to the show announcement, which Deadline first reported.
F1 is a producer on the series — its first in the scripted-TV space — which comes from ITV Studios America's Bedrock Entertainment, a company founded by "Band of Brothers" producer Tony To and producer and director Dan Sackheim.
Felicity Jones — whose credits include "Rogue One: A Star Wars Story," "On the Basis of Sex," and a 2015 Oscar nomination for "The Theory of Everything" — is set to star in and co-produce the show through her Piecrust Pictures.
F1 has become a hot commodity in Hollywood lately. In an upcoming Apple movie, Brad Pitt plays a driver who comes out of retirement to compete alongside a rookie played by Damson Idris of "Snowfall" fame. The film's credits are stacked — with Joseph Kosinski, who helmed "Top Gun: Maverick," directing and producers including Jerry Bruckheimer, Pitt's Plan B Entertainment, and F1 champ Lewis Hamilton.
F1 itself has also deepened its media prowess since the Netflix docuseries "Drive to Survive" exposed it to new audiences, particularly in the US, where the global motorsport has expanded to include three races in the 2023 season.
Deadline also reported that Peyton Manning's Omaha Productions has partnered with ESPN to produce alternate telecasts for those three F1 events, the first of which is set for June 18 in Austin, hosted by actor Will Arnett and veteran driver Daniel Ricciardo. Paramount+ has hitched its brand to the fast-growing sport with a multi-year promotional deal.
As with "Drive to Survive," F1 plans to offer producers access to the sport to help make the show a success. Bedrock Entertainment and F1 said they will "leverage the combined access and power of F1 to create a seamless and authentic world, blending fiction with the real world."
from Business Insider https://ift.tt/UOsCwGi
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