Apple has already sold more than 200,000 Vision Pro headsets, report says

Tim Cook and Apple Vision Pro

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• Apple has already sold around 200,000 Vision Pro headsets, MacRumors reported.
• The headset sold out almost immediately after the preorders opened on January 19.
• Apple's Vision Pro officially launches in the US on February 2.

Apple has sold around 200,000 Vision Pro headsets since preorders opened, MacRumors reported, citing a source familiar with the company's sales numbers.

The headset, which officially launches in the US this Friday, sold out quickly for early orders. It became available on 19 January at 8 a.m. ET, and within hours, the shipping times had slipped from February to March.

TF International Securities analyst Min-Chi Kuo, who specializes in Apple's supply chain, previously estimated the company sold somewhere between 160,000 to 180,000 Vision Pro headsets, based on preorder inventory and shipping time.

Kuo correctly predicted the headset would sell out soon after the release, citing a smaller shipment and the product's sky-high price tag. He later said that further scrutiny of the preorder shipping times, which had slipped initially but then held steady, suggested that demand for these devices had tailed off.

Kuo said the Vision Pro was still "a very niche product" for now and that demand for it would likely "quickly taper off" after die-hard fans had placed their orders.

Representatives for Apple did not immediately respond to a request for comment from Business Insider, made outside normal working hours.

The Vision Pro is Apple's first new product category since it announced the Apple Watch in 2014.

The device is a mixed-reality headset that aims to merge the user's virtual experience with their real-world surroundings. Early reviews of the headset have been largely positive, although the $3,500 price tag has raised eyebrows.

Apple is set to embark on its biggest hardware launch in a decade with the Vision Pro. Stores have been prepping for the launch for months, with free demos on offer for those who want to try out the tech.

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