Tuesday 6 June 2023

'It's funny to imagine the violence with which Steve Jobs would have responded to this product.' The internet is losing its shit over Apple's $3,500 mixed-reality 'uncool' headset.

vision pro memes
The Vision Pro's ski goggle shape makes it the perfect meme material.
  • Apple's new mixed-reality headset, the Vision Pro, was unveiled on Monday. 
  • Since its announcement, the internet has been relentlessly trashing the new gadget.
  • Its ski-goggle shape make it an easy target for internet meme makers.  

The internet has been having a field day dunking on Apple's new $3,499 mixed-reality headset, the Vision Pro.

Slated to launch next year, the new gadget was unveiled at the company's annual keynote at the Worldwide Developers Conference on Monday.

Vision Pro has been years in the making, reportedly with some setbacks and product design compromises along the way.

There's some praise for the product — Insider's Nicholas Carlson compared the Vision Pro to Meta's Oculus VR headset and found that the former came out on top, finding Apple's offering "lighter" and that "it looks less like a giant plastic PC strapped to your face and more like the nicest ski goggles at a resort."

Yet, it may have one fatal flaw — the Vision Pro is just another pair of nerd goggles that will make most people look decidedly uncool, Insider's Alistair Barr wrote on Tuesday.  

And ever since the announcement, people have been relentlessly mocking Apple's first major product launch in over eight years. The main grouches are its goofy look, hefty price, and overall dystopian vibes.

The gripe is valid — at $3,500 it is equal to almost two months' rent in the US, where the median rent was around $1,900 in March, according to Redfin.

#AppleVisionPro has been trending on Twitter in the US since its release, with over 137,000 tweets as of June 6, not including tweets indirectly referencing the gadget. 

Here's a quick dive into the internet's thoughts.

It's shaped like a pair of ski goggles, bestowing upon it endless meme potential. 

 

"Wearing these skiing so I can watch subway surfers clips before barreling into gwyneth paltrow," read a tweet, along with a screenshot from Apple's official announcement video that's been making its rounds on Twitter. It references Paltrow's 2016 ski crash incident that took the actress to court in March.

 

"POV: the year is 2035 and HR is about to fire you," read another tweet, attached with the viral Anne Hathaway Zoom call meme edited with a pair of Vision Pro. 

It's also not Steve Jobs-approved, the internet believes. 

 

"It's funny to imagine the violence with which Steve Jobs would have responded to this product. engineers would have been flogged, their weeping wounds salted. the design team would have been walled up in a Cupertino basement," read a tweet with over 15,000 likes as of June 6. 

 

A video of the conference showing the crowd groaning at the price reveal is also going viral on both TikTok and Twitter, with close to 10 million views combined.

 

"This sounds like the disappointed crowd from Wii sports," read a tweet in reference to the viral video.

As with most VR-related releases, this one wasn't safe from the "Black Mirror" and "Ready Player One" comparisons, either.

 

 

"We one step closer to that one black mirror episode," read a tweet with close to 10,000 likes, referencing "Striking Vipers," a "Black Mirror" episode about a VR fighting game.

Apple did not immediately respond to Insider's request for comment sent outside regular business hours. 

Read the original article on Business Insider


from Business Insider https://ift.tt/5tmKb8o

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