Cal Turner Jr., retired CEO of Dollar General, likes to explain how his father came up with the concept of “Dollar Pricing.” The “City boys” in Louisville and Nashville retailers would run monthly advertising for “Dollar Days,” where for one day a month, everything was priced at a dollar. Cal Senior figured they spent so…
The post MIB: “Dollar” as the Greatest Price Point God Ever Created appeared first on The Big Picture.
from The Big Picture https://ift.tt/2y28np7
No comments:
Post a Comment