Thursday, 30 August 2018

Apple quietly bought a startup that makes lenses for smart glasses, and it hints at the company's next big thing (AAPL)

Tim CookGetty Images/Andrew Burton

  • Apple has purchased Akonia Holographics, a company making lenses for augmented reality goggles, the company confirms. 
  • Apple is said to be working on a pair of smart goggles of its own, for launch in 2020. 
  • Apple CEO Tim Cook has often said that he sees augmented reality — the technology for overlaying digital information over the real world — as the next big thing in computing.

Apple has acquired a startup focused on making lenses for augmented reality glasses, the company confirmed on Wednesday, a signal Apple has ambitions to make a wearable device that would superimpose digital information on the real world.

Apple confirmed it acquired Longmont, Colorado-based Akonia Holographics. "Apple buys smaller companies from time to time, and we generally don't discuss our purpose or plans," the iPhone maker said in a statement.

See the rest of the story at Business Insider

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