Thursday, 1 November 2018

Apple knocked its big iPad and Mac event out of the park (AAPL)

Apple event October 2018Apple

  • Apple held a big event in Brooklyn on Tuesday to debut new iPads and Mac computers.
  • Overall, the presentation was much better than the company's last event in September, where it launched new iPhones and Apple Watches.
  • The latest Apple products look fun and exciting, but Apple also deserves credit for making its event shorter than last time, choosing new presenters who were clearly excited to be on stage, and even getting the audience into it.

Last month, Apple held its big annual iPhone event — and it was pretty disappointing. There were none of the surprises Apple is known for, and the company even discontinued a handful of beloved products, which many people didn't see coming.

Compared to that event, Apple knocked its big iPad and Mac showcase on Tuesday out of the park.

See the rest of the story at Business Insider

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