The weekend is here! Pour yourself a mug of French Roast coffee, grab a seat on the aisle, and get ready for our longer form weekend reads: • Confessions of a Content Marketer: Asset managers and banks produce an astounding amount of white papers, sponsored content, and “thought leadership.” Here’s how the sausage is made. (Institutional Investor) • Blitzscaling:…
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from The Big Picture http://bit.ly/2WSsi27
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