Friday, 29 March 2019

Bobbi Brown and Walmart Want to Bring Wellness to the Masses

The makeup industry veteran is partnering with the retailer to launch a line of gummies, tea, pills, powders and tablets,  BoF has learned. They are betting that wellness concepts that proved hits with Goop and other luxury retailers will translate into a mass consumer brand.

from The Business of Fashion https://ift.tt/2uzfYHg

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