Thursday 2 May 2019

L.G.B.T. Households are Now Nielsen Families, and Advertisers and Producers Get a Valuable Tool

“Game of Thrones” and “RuPaul’s Drag Race” are especially popular among the newly counted group. At the other end of the spectrum, there’s “Hannity.” The No. 1 show? “The Conners.”

from NYT > Business https://nyti.ms/2VDqf46

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