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- Google announced Wednesday that it was making changes to its political ads policies, limiting advertisers from targeting people based on their political beliefs.
- The announcement comes at a time when the tech industry has come under fire for how it has handled political advertising. Facebook has so far stood by its decision to not fact-check ads run by politicians on its platform.
- Google said its policies would begin to be enforced in the U.K. within a week, as the country heads toward its general election on December 12th. By early January, the company said its new ad regulations will be enforced across the world.
- Visit Business Insider's homepage for more stories.
Alphabet's Google will stop giving advertisers the ability to target election ads using data such as public voter records and general political affiliations, the company said in a blog post on Wednesday.
Google said it would start limiting audience targeting for election ads to age, gender and general location at a postal code level. Previously, verified political advertisers could also target ads using political affiliations such as left-leaning, right-leaning, or independent.
See the rest of the story at Business Insider
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