THE MOBILE CHECKOUT BENCHMARK REPORT: How Amazon, Target, and other top e-tailers rank on checkout features that drive conversion (AMZN, TGT, WMT)

Business Insider Intelligence

This is a preview of a research report from Business Insider Intelligence. Current subscribers can read the report here.

Mobile commerce (m-commerce) isn’t just the future of online shopping — it’s absorbing more and more e-commerce in the present. Business Insider Intelligence projects m-commerce will account for nearly 40% of US online sales by 2023, totaling $447 billion. And 49% of shopping traffic from November 1 through December 6 in 2018 went through smartphones, according to Adobe.

Business Insider Intelligence

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SEE ALSO: The downfall of US brick-and-mortar commerce is overblown — but merchants need to evaluate their point-of-sale terminals

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