Sports-betting companies are ramping up deals with the return of live sporting events

Hi! Welcome to the Insider Advertising daily for September 28. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at ljohnson@businessinsider.com.

Today's news: Sports betting gets steam from return of live sports, Apple temporarily cuts fees for Facebook, and the marketing leaders behind Oracle's cloud push.

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Mark J. Terrill/AP Images

A recent wave of sports media and betting tie-ups shows what the sectors hope to gain from one another — and their reservations about getting too close

• Ashley Rodriguez reports that sports betting providers are ramping up deals with media companies as live sports return.
• For instance, ESPN partnered with Caesars Entertainment, William Hill, and DraftKings in a promotional and data agreement. And NBCUniversal took a small stake in PointsBet.

• Experts say that some of the deal terms also betray skepticism on the part of the national media brands. The agreements that include equity are still for rather small stakes with options to take more ownership down the line. Others are little more than marketing agreements.

Read the full story here.

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Karl Mondon/Digital First Media/The Mercury News via Getty Images

Apple is temporarily scrapping its controversial 30% App Store fee for Facebook's new online events feature

• After publicly pushing back against Apple's platform fees, Facebook said on Friday that businesses holding online paid events on the social platform will be able to avoid Apple's 30% fee through the end of the year.
• Facebook has previously said that Apple would not change its policy, which requires Apple to take a 30% cut of transactions made through the App Store.
• Apple's platform fees have been at the center of antitrust concerns about the company.

Read the full story here.

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Oracle Chief Marketing Officer Ariel Kelman

Oracle

Meet the 5 marketing stars leading Oracle's push for a higher profile in the cloud against rivals Amazon, Microsoft, and Google

• Benjamin Pimentel looked at the marketing execs leading Oracle's push to be seen as a cloud giant, including CMO Ariel Kelman.
• Oracle's TikTok deal is seen as a PR and marketing coup for the enterprise firm, which could help raise its profile in the cloud where it faces stronger rivals Amazon, Microsoft, and Google. 
• The execs also include SVP of human capital management cloud Emily He, and Nate Skinner, senior marketing VP for Oracle's customer experience platform.

Read the full story here.

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More stories we're reading:

• An antitrust case against Google's search engine could be coming soon. Here's how it could turn out, and why an $8 billion-a-year deal with Apple could be on the line. (Business Insider)
• Leaked Microsoft slides show that the company has generated at least $61.7 million in revenue this quarter by selling to the smallest businesses and educational institutions, as it transitions former store employees to salespeople (Business Insider)
• Podcaster Wondery Explores Sale for Hundreds of Millions (Bloomberg)
• Former PepsiCo and General Mills employees just launched a new program aimed at lifting up minorities in the overwhelmingly white consumer goods and food industry (Business Insider)
• Google to block election ads after Election Day (Axios)
• Fearing a holiday email onslaught, DTC startups turn to text messaging to promote sales (Modern Retail)

Thanks for reading and see you on tomorrow! You can reach me in the meantime at ljohnson@businessinsider.com and subscribe to this daily email here.

— Lauren

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