What Google's anti-tracking moves mean for advertisers

Good morning and welcome to Insider Advertising for March 4. I'm senior advertising reporter Lauren Johnson, and here's what's going on:

• What Google's anti-tracking moves mean for advertisers.
• The big ad accounts up for grabs.
• E-commerce M&A.

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Tips, comments, suggestions? Drop me a line at LJohnson@insider.com or on Twitter at @LaurenJohnson.

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Google CEO Sundar Pichai.

JOSH EDELSON/Getty

Google's move away from targeted advertising threatens to upend marketers' scramble to save digital ads

• Google's plans to nix ad tracking has big implications for adtech companies, brands, and publishers.
• Advertisers will shift toward collecting their own consumer data and targeting them contextually, experts said.
• The move will likely make Google's ad business more powerful, ad execs predicted.

Read the story.

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Regis Duvignau/Reuters

18 giant advertisers from Unilever to Infiniti that are scrambling to hire ad agencies, and who could win the business

• Billions in advertising will be up for grabs this year as a rash of brands look for new agencies, report Lindsay Rittenhouse and Patrick Coffee.
• The trend follows a slow 2020, when many marketers cut budgets and paused agency searches.
• Accounts like Coca-Cola, Walmart, and Unilever are up for grabs.

Read the story.

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Assembly

Startup Assembly rode the online shopping wave - its CEO shares how he's trying to become a one-stop shop for e-commerce advertisers and sellers

• As online shopping and advertising soars, M&A has grown for companies that help sellers advertise and sell online, I report.
• PE-backed Assembly has acquired four e-commerce companies over the past 18 months.
• CEO Sandeep Kella described the three types of companies he looks for.

Read the story.

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More stories we're reading:

• The movie-theater chain Alamo Drafthouse Cinema has filed for bankruptcy and is being sold (Insider)
• An Instagram test gave a glimpse of a world without public 'like' counts and some influencers say it would be better for the business and their mental health (Insider)
• Auto giant Stellantis is seeking a new ad agency to handle its $2 billion global advertising business (Insider)
• A cofounder of Bleacher Report on selling his startup at age 28: 'Your startup is not your baby - it's OK to let go' (Insider)
• PR firm Bevel hired a Goldman Sachs alum to cash in on the SPAC craze and win market share from financial communications heavyweights (Insider)
• Sports streamer DAZN taps Disney veteran Kevin Mayer as chairman (The Wall Street Journal)
• Twitter tests new e-commerce features for tweets (TechCrunch)

Thanks for reading and see you tomorrow! You can reach me in the meantime at LJohnson@insider.com and subscribe to this daily email here.

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