Sales of metallic boots and sequin dresses are soaring as fans dress up for Taylor Swift's Eras tour

Terence Rushin/TAS23/Getty Images for TAS Rights Management

• Taylor Swift's Eras tour has pushed up demand for metallic boots and sequin dresses, CNN reported.
• #erastouroutfits has nearly 700 million views on TikTok as influencers share style inspiration.
• Retailers are actively targeting Eras attendees with dedicated store displays and specific webpages.

Taylor Swift's Eras tour has led to a spike in sales of apparel like metallic boots and sequin dresses, CNN reported.

Swift's impact on culture has extended beyond her musical legacy. The pop star is renowned for her sense of style, and Swifties have been rushing to curate the perfect outfit to wear for her Eras tour, her first concert tour in five years. Influencers have been sharing fashion inspiration online, and on TikTok #erastouroutfits has nearly 700 million views.

Many fans have been making their own outfits, but the less hardcore have turned to retailers for a quicker fix.

At fashion chain Francesca's, store sales of ruffle, prairie, baby doll, and bow-back style dresses jump around 30% when Swift performs nearby, Leanne Neale, its vice president of concept and creative, told CNN.

Altar'd State, a fashion retailer with more than 100 locations, is similarly seeing a surge in sales for Swift-inspired looks. Items including sundresses, metallic boots, long dresses, tulle tops, and fringed clothing are currently in high demand, Callie Lewis, the company's chief merchandising officer, told the outlet.

Taylor Swift fans arrive at Gillette Stadium for her concert in Foxborough, Massachusetts.

Erin Clark/The Boston Globe via Getty Images

Retailers are carefully marketing their products to actively targeting Eras attendees.

Altar'd State, for example, has curated displays of Swift-inspired looks in its stores.

The retailer has also has picked out items from its collection inspired by each of Swift's first nine albums. If you want to dress like "Reputation" era Swift, for example, the brand has picked out items including a black satin corset top and black, high-waisted fake leather shorts, whereas for "Folklore" and "Evermore" it recommends long, flowy dresses in soft colors and mirror ball earrings.

In a collection on its website called "The Eras Shop," Altar'd State has highlighted 98 Swift-inspired items. Fashion rental site Bipty has also created a webpage dedicated to items it recommends for the Eras tour, largely featuring items with sequins and feathers.

Bipty has compiled a collection of Taylor Swift Eras looks.

Bipty

And online fashion retailer Hazel & Olive have started selling a $129 sequin fringe dress in various colors named for Swift's Eras tour. Sales of rhinestone boots and cowboy hats have also boomed, CEO Taylor Johnson told CNN, adding that the hype was helping the retailer to its "biggest sales year yet."

A pair of women take a selfie while riding on the commuter line to Gillette Stadium in Foxborough, Massachusetts to see Taylor Swift in concert.

Erin Clark/The Boston Globe via Getty Images

Vogue Business reported that while festival fashion has become somewhat more muted in recent years, there's been a huge spike in the number of people dressing up for concerts.

Attendees at Harry Style and Beyonce concerts, for example, don items including cowboy hats, feather boas, face glitter, and colorful sunglasses.

Chelsea Rice, director of creative at youth culture agency Archrival, told Vogue Business that compared to festivals, a concert is "close to home and lasts only a few hours — meaning you can survive wearing the knee-high sparkly boots for the sake of fashion."

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