Wednesday, 31 January 2024

The 22 universities that spend at least $120 million annually on their sports teams

Ohio State and Oklahoma mascots.
The Ohio State University and the University of Oklahoma spend the most on their college sports teams.
  • College sports make big money, but some schools earn a lot more than others.
  • That money is typically pumped back into the programs in pursuit of championships and TV ratings.
  • Due in large part to football, there is a huge economic divide between men's and women's teams.

When it comes to college sports, there is a huge divide between the haves and the have-nots, and the former get to spend a lot more on their teams.

Previously, we looked at the 23 schools with the highest college sports revenues. Below, we look at the schools that spend the most and how that money is allocated.

We used data made available by the US Department of Education and calculated the average total expenses for athletic programs over the three most recent years available, 2020 through 2022. Major costs include operating expenses, such as hosting a sporting event, salaries for coaches and support staff, recruiting, and facility improvements.

The most expensive program on campus is typically the football team, where schools make a lot of money off TV contracts and pump a lot of back into coaches and facilities, hoping to lure the top players. As a result, there is a huge economic divide between the men's and women's sports teams.

Of the 22 schools listed below, the average school spends $142 million on their sports teams. Nearly half, or about $65 million, is spent on men's teams, almost three times the $23 million on women's teams. The rest goes to non-gender-specific operating costs, facilities, and the occasional co-ed athletics team.

22. University of California, Los Angeles
Chip Kelly
UCLA football coach Chip Kelly.

Conference: Pac-12 (Will join Big Ten in 2024)

Average Annual Athletics Revenue: $120 million

Average Annual Athletics Expenses: $120 million

Average Expenses for all Men's Teams: $53 million

Average Expenses for all Women's Teams: $23 million

21. Clemson University
Dabo Swinney walks onto the field with Clemson players.
Dabo Swinney walks onto the field with Clemson players.

Conference: ACC

Average Annual Athletics Revenue: $124 million

Average Annual Athletics Expenses: $124 million

Average Expenses for all Men's Teams: $67 million

Average Expenses for all Women's Teams: $17 million

20. University of Wisconsin
Wisconsin Badgers Athletic Director Chris McIntosh
Wisconsin Badgers Athletic Director Chris McIntosh.

Conference: Big Ten

Average Annual Athletics Revenue: $130 million

Average Annual Athletics Expenses: $124 million

Average Expenses for all Men's Teams: $49 million

Average Expenses for all Women's Teams: $23 million

19. Florida State University
Florida State head coach Mike Norvell
Florida State head coach Mike Norvell.

Conference: ACC

Average Annual Athletics Revenue: $134 million

Average Annual Athletics Expenses: $127 million

Average Expenses for all Men's Teams: $67 million

Average Expenses for all Women's Teams: $18 million

18. University of Arkansas
Fan of the Arkansas Razorbacks
Fan of the Arkansas Razorbacks.

Conference: SEC

Average Annual Athletics Revenue: $137 million

Average Annual Athletics Expenses: $128 million

Average Expenses for all Men's Teams: $64 million

Average Expenses for all Women's Teams: $22 million

17. University of Louisville
Louisville Cardinals head coach Kenny Payne
Louisville Cardinals head coach Kenny Payne.

Conference: ACC

Average Annual Athletics Revenue: $130 million

Average Annual Athletics Expenses: $129 million

Average Expenses for all Men's Teams: $56 million

Average Expenses for all Women's Teams: $20 million

16. University of Georgia
Georgia UGA Football

Conference: SEC

Average Annual Athletics Revenue: $184 million

Average Annual Athletics Expenses: $134 million

Average Expenses for all Men's Teams: $67 million

Average Expenses for all Women's Teams: $20 million

15. University of Kentucky
University of Kentucky Wildcats
University of Kentucky Wildcats.

Conference: SEC

Average Annual Athletics Revenue: $135 million

Average Annual Athletics Expenses: $135 million

Average Expenses for all Men's Teams: $60 million

Average Expenses for all Women's Teams: $19 million

14. Auburn University
Independence, the Auburn University eagle mascot.
Independence, the Auburn University eagle mascot.

Conference: SEC

Average Annual Athletics Revenue: $152 million

Average Annual Athletics Expenses: $135 million

Average Expenses for all Men's Teams: $73 million

Average Expenses for all Women's Teams: $24 million

13. University of Tennessee
Head coach Rick Barnes of the Tennessee Volunteers
Head coach Rick Barnes of the Tennessee Volunteers.

Conference: SEC

Average Annual Athletics Revenue: $140 million

Average Annual Athletics Expenses: $136 million

Average Expenses for all Men's Teams: $58 million

Average Expenses for all Women's Teams: $21 million

12. University of South Carolina
South Carolina marching band
South Carolina marching band.

Conference: SEC

Average Annual Athletics Revenue: $139 million

Average Annual Athletics Expenses: $137 million

Average Expenses for all Men's Teams: $57 million

Average Expenses for all Women's Teams: $22 million

11. Texas A&M University
Texas A&M's Kyle Field.
Texas A&M's Kyle Field.

Conference: SEC

Average Annual Athletics Revenue: $150 million

Average Annual Athletics Expenses: $139 million

Average Expenses for all Men's Teams: $66 million

Average Expenses for all Women's Teams: $25 million

10. Stanford University
Stanford Cardinal women's basketball head coach Tara VanDerveer
Stanford Cardinal women's basketball head coach Tara VanDerveer

Conference: Pac-12 (Will join ACC in 2024)

Average Annual Athletics Revenue: $139 million

Average Annual Athletics Expenses: $139 million

Average Expenses for all Men's Teams: $51 million

Average Expenses for all Women's Teams: $31 million

9. University of Southern California
Miller Moss of the USC Trojans
Miller Moss of the USC Trojans.

Conference: SEC

Average Annual Athletics Revenue: $146 million

Average Annual Athletics Expenses: $146 million

Average Expenses for all Men's Teams: $63 million

Average Expenses for all Women's Teams: $21 million

8. University of Florida
Florida Gators cheerleaders
Florida Gators cheerleaders.

Conference: SEC

Average Annual Athletics Revenue: $147 million

Average Annual Athletics Expenses: $147 million

Average Expenses for all Men's Teams: $61 million

Average Expenses for all Women's Teams: $22 million

7. University of Notre Dame
Notre Dame Fighting Irish head coach Marcus Freeman
Notre Dame Fighting Irish head coach Marcus Freeman.

Conference: ACC (independent in football)

Average Annual Athletics Revenue: $170 million

Average Annual Athletics Expenses: $150 million

Average Expenses for all Men's Teams: $78 million

Average Expenses for all Women's Teams: $23 million

6. Louisiana State University
LSU Football Fans
LSU Football Fans.

Conference: SEC

Average Annual Athletics Revenue: $158 million

Average Annual Athletics Expenses: $154 million

Average Expenses for all Men's Teams: $64 million

Average Expenses for all Women's Teams: $23 million

5. University of Michigan
Head coach Juwan Howard of the Michigan Wolverines and Will Tschetter
Head coach Juwan Howard of the Michigan Wolverines and Will Tschetter.

Conference: Big Ten

Average Annual Athletics Revenue: $170 million

Average Annual Athletics Expenses: $155 million

Average Expenses for all Men's Teams: $73 million

Average Expenses for all Women's Teams: $28 million

4. University of Alabama
New Alabama Crimson Tide head football coach Kalen Deboer
New Alabama Crimson Tide head football coach Kalen Deboer.

Conference: SEC

Average Annual Athletics Revenue: $180 million

Average Annual Athletics Expenses: $157 million

Average Expenses for all Men's Teams: $82 million

Average Expenses for all Women's Teams: $22 million

3. University of Texas
Texas Longhorns Bevo
Texas Longhorns mascot, Bevo.

Conference: Big 12 (will join the SEC in 2024)

Average Annual Athletics Revenue: $191 million

Average Annual Athletics Expenses: $164 million

Average Expenses for all Men's Teams: $70 million

Average Expenses for all Women's Teams: $23 million

2. University of Oklahoma
Oklahoma Sooners celebrate 2023 NCAA softball championship.
Oklahoma Sooners celebrate 2023 NCAA softball championship.

Conference: Big 12 (will join the SEC in 2024)

Average Annual Athletics Revenue: $167 million

Average Annual Athletics Expenses: $165 million

Average Expenses for all Men's Teams: $69 million

Average Expenses for all Women's Teams: $26 million

1. The Ohio State University
Mascot Brutus and the Ohio State Buckeyes football team.
Mascot Brutus and the Ohio State Buckeyes football team.

Conference: Big Ten

Average Annual Athletics Revenue: $204 million

Average Annual Athletics Expenses: $180 million

Average Expenses for all Men's Teams: $86 million

Average Expenses for all Women's Teams: $28 million

Read the original article on Business Insider


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